Flowers North Finchley Privacy Policy
Introduction
Protecting your privacy is of the utmost importance to Flowers North Finchley. This Privacy Policy outlines how we collect, use, protect, and retain your personal data when you place an order with us in North Finchley or surrounding districts. Our practices ensure compliance with the General Data Protection Regulation (GDPR) and relevant UK data protection laws. This policy applies to all customers ordering through Flowers North Finchley, whether by phone, online, or in person.
What Personal Data We Collect
When you place an order with Flowers North Finchley, we collect different types of information to process your request and ensure customer satisfaction. The types of data we collect include:
- Personal Identification Information: Such as your name, delivery address, billing address, contact details (including telephone number), and email address.
- Order Information: The details of the products and services you purchase, including recipient details and preferred delivery dates.
- Payment Information: Although your full payment details and card information are processed securely via our payment processor, we may retain limited payment record information (such as transaction references) for records and legal compliance.
- Communication Data: Any correspondence you have with us (for example, messages regarding orders or feedback).
The Lawful Basis for Processing Your Data
Flowers North Finchley processes your data in accordance with GDPR. The lawful bases we rely on include:
- Contractual Necessity: We use your data to fulfil the contract of sale and deliver your flowers and related products or services.
- Legal Obligations: Some data is required to meet our legal obligations, including tax and business regulations.
- Legitimate Interests: Certain uses of your data are necessary for our legitimate business interests, such as using your contact details to confirm orders, process queries, and improve our services. Where legitimate interests are relied upon, we ensure these interests do not override your rights and freedoms.
- Consent: Where we require your specific permission—such as for marketing communications—we will seek your consent and provide a clear option to withdraw it at any time.
How We Use Your Information
Your information is processed for the following purposes:
- To process, confirm, and deliver your orders efficiently and accurately.
- To communicate order details, resolve issues, and handle any requests or complaints you have.
- To comply with our accounting, taxation, and regulatory obligations.
- To enhance our services, including quality control and training.
- To send marketing updates or promotions, but only where you have consented to receive them.
Data Processors and Third Parties
Flowers North Finchley uses select third-party service providers ("processors") to help deliver our products and services. These processors handle data strictly on our instructions and in compliance with data protection regulations. Significant categories of processors include:
- Payment Processors: To process card or online payments securely, following Payment Card Industry Data Security Standards (PCI DSS).
- Delivery Partners: To ensure your flowers are delivered on time and to the correct recipient.
- IT and Communication Service Providers: For website hosting, order management, and communication tools that facilitate our operations.
All third-party processors are carefully vetted to ensure they comply with GDPR and do not use your data for their own purposes. We do not sell or share your personal data with unauthorised third parties.
Data Retention
We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including for legal, accounting, or reporting requirements. The period we keep your data depends on its nature and our legal obligations. For example:
- Order and transaction information is retained for a minimum of six years in line with business and tax laws.
- Marketing consent data is retained until you withdraw your consent, at which point it is promptly deleted or anonymised.
- Correspondence and enquiry data are kept for a reasonable period following correspondence to assist with query resolution and service improvement.
Once data is no longer required, it is securely deleted or anonymised.
Your Rights Under GDPR
Under the GDPR, customers of Flowers North Finchley have specific rights regarding their personal data. These include:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: If you believe any information we hold is inaccurate or incomplete, you can ask us to correct it.
- Right to Erasure: You can request the deletion of your data where there is no compelling reason for its continued processing.
- Right to Restrict Processing: In certain circumstances, you can ask us to restrict how we process your information.
- Right to Data Portability: You have the right to receive your data in a structured, commonly used format and to ask us to transfer it to another provider.
- Right to Object: You can object to the processing of your data based on legitimate interests or for direct marketing purposes.
- Right to Withdraw Consent: Where we rely on your consent (e.g., for marketing), you can withdraw it at any time.
- Right to Lodge a Complaint: You may make a complaint to the UK Information Commissioner's Office (ICO) if you feel your data protection rights have been breached.
How We Protect Your Data
We employ a range of technical and organisational measures to protect your personal data against accidental loss, destruction, damage, and unauthorised access or disclosure. These measures include encrypted communications, secure storage systems, restricted access, and ongoing staff training in data protection.
Changes to This Privacy Policy
This Privacy Policy may be updated from time to time to reflect changes in the law, our data practices, or the services we offer. We will notify customers of significant changes through our website or appropriate communication channels. By continuing to use our services, you acknowledge and agree to these changes.
Contact Us
If you have any questions, concerns, or wish to exercise any of your data protection rights, please contact us using the details provided on our website or in-store. We are committed to responding to all requests within the timeframe required by law and to ensuring your information is treated with the highest standards of care and respect.